![]() Dick’s acquired the name when Golfsmith went belly-up. Golfsmith bought Lynx out of bankruptcy, eventually turning it into a non-descript house brand. The original and iconic Lynx enjoyed a nice run from the early 70’s through the late ’90s, with staffers Ernie Els and Fred Couples winning majors. Some quick background on the brand is needed. Long-established Japanese OEMs with deep pockets and high-end forgings struggle to gain a foothold, and Lynx – quite literally a Mom-and-Pop outfit from the south of England – faces the kind of uphill battle you’d usually hire a Sherpa for. ![]() In addition to cultural differences, there’s a heavily entrenched retail chain, very little green grass business and – above all – North America is really, really big. This week’s release of a new iron set and a new utility iron isn’t going to change that equation much, but if you’re the type who doesn’t follow the crowd, doesn’t need a big name, and actually likes being a bit, uhhh, different when it comes to your equipment, what follows is worth a read.Įstablishing a new brand in North America isn’t easy, and it’s immeasurably tougher for an overseas company. ![]() Beyond small, Lynx simply isn’t on anyone’s radar. When it comes to small, you’d be hard-pressed to find an OEM smaller – at least in North America – than Lynx. It’s rare – but possible – for small to come up game-changing, industry-revolutionizing tech, but big usually winds up borrowing or even buying that tech, putting their own spin and name on it and making it mainstream.
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